Steve Mann / Adapter Marketing

Jam in Jubilee - Q&A Series

Steve Mann of Adapter Marketing helped demystify the marketing/social media world for artists starting their careers.
Steve's information was not only helpful, but also spelled out what a lot of people might not want to hear -- it all takes work. Don't start an account on social media (regardless of the platform) if you're not going to maintain it.

Some of the questions included:

• Is Facebook even worth having as a band anymore?
• Is it necessary to be active on every single platform? (ie. tik tok and snapchat and twitter and all the rest?
• How much should I be spending on digital marketing?
• How often should I be posting on my social media?
• Does my social media following help me get playlists?
• Can I let someone else run my social media if I don't enjoy using it?